![]() Therefore, many professionals focus on the general 3x3 grid (3 columns and 3 rows) to maximize this arrangement by using Instagram grid maker. What Functions Does the Instagram Grid Maker PerformĪs you may be familiar, Instagram presents your posts in a 3-column format. It is a final impression a user views before thinking whether or not to press the large blue “Follow” option. That's it.įurther, Instagram's Grid Layout usually looks like a magazine because it gives a colorful overview of a brand's identity.Īdditionally, a quick scan can give the user an idea of what the profile is all about. To understand what we're saying, simply login to your Instagram, click on a user's name (profile), and scroll down the bio and highlights. Instagram Grids are what people view when they visit the profile of your Instagram account. So, with our Instagram grid maker, you may create a personal theme or you can link numerous posts via a puzzle.īut before we tell you how to style your Instagram grid, let's give you short background information on what the Instagram grid is all about. However, using a credible Instagram grid maker is among the best methods to highlight yourself from a crowd. With over a million accounts on Instagram, It might be a little challenging to differentiate yourself from others. Milkbar Digital is a Melbourne social media and digital marketing agency here to help business small and large. If you need help with your social media, or don’t know where to begin, get in touch. On the weekends you can find Liz at Melbourne’s newest brunch venue, obsessively scrolling through her Instagram feed or working on her lifestyle blog. It’s great to have a consistent looking grid and to get creative with collages or other grid styles from time to time, but ensure that your individual posts are also strong, and you aren’t sacrificing quality to get the follow.Įlizabeth Swain is a social media coordinator at Milkbar Digital. Treat the grid almost like a visual journal for your brand. Don’t rely solely on your grid aesthetic for engagement! So, while curating your Instagram grid is important for brand identity and attracting new followers, it is also important to ensure that each individual posts are just as strong. However, it is important to remember that the impressions from users who already follow you are most likely coming from the feed. It allows you to visually connect your brand to your customers. Having an appealing Instagram grid is like a visual resume. So, it’s more important to create great posts! Lose the obsession with the grid, relax a little and post what interests you.” Here’s the real deal when it comes to your Instagram grid: probably 99% of Instagram impressions come from the feed. “Ok so people get really obsessed with the grid, they get really addicted to the fact that their grid is perfect. ![]() ![]() Eva Chen, the director of fashion partnerships at Instagram spoke about this at the Vogue 2018 Summit: This is why your post should be just as strong as your overall look and aesthetic. ![]() More likely, they will see your post pop up as they scroll down their Instagram feed. Just because a user follows you, it doesn’t necessarily mean they are regularly checking your profile. ![]() You don’t want to waste an opportunity to wow your user with individual content that is not very engaging if they have to look at your grid to see the full picture. For example, if you are focusing on creating collages or a theme where the next image has to follow a certain pattern, this might mean that each individual post is not bringing much value to the user. After all, if your grid is all over the place, doesn’t look consistent or convey what you’re about – how can you expect users to take uses a collage-like grid to create visual uses pink quote tiles for a checkerboard effectīy focusing too much on the aesthetics of your grid, the quality of your individual content could potentially drop. You may have heard talk that a strong grid is a way to win a follower. There is no shortage of creative ways to play with Instagram grids from collages, a checkerboard effect, row by row layouts, rainbow feeds and more.Īs a brand or an influencer, your Instagram grid is your first chance to make an impression and communicate your brand aesthetic to potential followers. You may have noticed brands and influencers using a structured layout for their Instagram grids. ![]()
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